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SEO




Why is Search Engine Optimization Important?


Search Engine Optimization (SEO) involves making enhancements to your website in order to improve its rankings in search engines like Google or Bing | Yahoo!which are widely used by consumers looking for specific products and services.


The objective of SEO is to get your website ranked high in the natural or " organic" section of search engine results. Since SEO rankings are earned and not bought, a natural search ranking is a sign of credibility to consumers. However, you'll need to appear high in the natural results, where they are likely to see you.


As competition has grown online with each passing year, SEO has become an important contributor to the online success of so many businesses. We can help you develop a campaign that is right for your specific business and budget.


Strategic Keyword Selection

Choosing the right keywords is an important first step for a successful SEO campaign. Selection of the right-targeted keywords and phrases will maximize exposure, and generate qualified traffic. It is the science of optimizing the supply/demand characteristics of search terms and phrases. Professional, strategic keyword analysis and selection, market and competitor analysis includes the following:


  • Developing Potential Keyword List
  • Refining Potential Keywords to Produce Top 10-20 Keywords and Phrases
  • Analyze relevancy to specific market
  • Supply/Demand analysis to select optimal phrases most likely to generate qualified visitors
  • Target Keywords will be used in every phase of SEO including:
  • Keyword Density
  • Optimized landing and keyword-focused pages Links
  • Meta and alt tags
  • Additional 'type-in' domain names
  • Site navigation and site map

WEM procedures for Search Engine Optimization:

  • Complete analysis of the code for incompatible, incorrect or missing tags and elements
  • Optimizing title, meta tags and other elements of HTML code
  • Copy editing and optimization of existing content of the site including Alt Text, Title Attributes, Anchor text and more; with particular emphasis on home and landing pages
  • Optimize physical size of graphics and pictures
  • Optimize title tags with respect to the page content
  • Creation of optimized text-based navigation of the site

Link Popularity

Link popularity is increasingly important for search engine rankings, especially Google. Linking quality and quantity are important. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to you. Some important aspects that search engines evaluate are:


  • PageRank of the linking web page
  • Total outgoing links on the linking web page
  • Industry relevance of the linking web site
  • Page relevance of the linking web page
  • Keywords in anchor text
  • One-way or reciprocal links, (in-bound, one-way are much more valuable)

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WHAT OUR CUTOMERS SAY


"

ERS Energy has been working with BenWorldwide for over a year now and I am pleased to note they have exceeded our expectations in terms of cost effectiveness, responsiveness, tech know-how and execution. Currently we are onto our fourth project with World e Mart"

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John Smith - General Manager ERS Energy Limited